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Perspectives & Field Notes
From Insights to Instincts: Building Asian Organizations That Think—And Act—Strategically
The Real Work of Strategy: Beyond Aha Moments Businesses across Asia fiercely hunt “insights”—lightning-bolt revelations about customer...
3 min read
Customer Experience as Competitive Advantage: Turning Every Touchpoint into Strategic Value
Competitive Edges Are Rare—But Customer Experience Is One You Can Build Many Asian enterprises are searching for an edge—an innovation, a...
4 min read
Brand as a Growth KPI: Closing the Loop from Strategy to P&L
Rethinking Brand: More Than Skin Deep Brand is often relegated to the domain of logos and taglines. Still, for ambitious firms across...
3 min read
Culture is Infrastructure: The Competitive Advantage that Cannot Be Copied
Beneath the Buzzwords: What We’re Really Talking About Executives are fond of proclaiming that “culture eats strategy for breakfast.”...
3 min read
Why Great Strategy is Meaningless Without Great Execution
The Seductive Trap of Strategy Every business leader loves the elegant sweep of a winning strategy—clarity of purpose, a compelling...
4 min read
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