Zipcode

Zipcode, a visionary Thai real estate startup founded in 2019, stands out as a pioneering force in Bangkok’s property sector by blending the roles of real estate developer, investment partner, and consultancy. Purposefully small and agile, Zipcode specializes in curating alternative spaces that foster human connection, sustainability, and community. From its inception, Sage & Saga (formerly Yonder Consulting Asia) was selected as Zipcode’s strategic partner—not just for advice in boardrooms, but to co-create a living brand, build operating principles, and challenge industry norms at every turn.

Delivery beyond decks

Our engagement with Zipcode departs from conventional consulting. Rather than static plans, we introduced agile innovation and design sprints—enabling rapid prototyping, iterative feedback, and real-world testing. By 2024, over 90% of Zipcode’s projects incorporated some element of sprint methodology, resulting in a 30% faster go-to-market rate for their developments compared to local benchmarks. This hands-on, “test and learn” approach not only sped up the adoption of best practices but fostered a culture in which progress triumphs over perfection—helping Zipcode adapt to dynamic market realities.

Flagship impact: “A Universe Within a University” at Bangkok University

A highlight of our partnership has been imprinting Zipcode’s unique DNA into its flagship project at Bangkok University: DoBeDo Student Residence. Opening in June 2025 and spanning over 1,300 units across 6 buildings, DoBeDo sets a new standard in student housing. The residence boasts fully furnished private and shared living spaces, expansive communal facilities such as co-working zones, game rooms, reading pods, and wellness amenities. Outdoor features—like a skatepark, jogging trails around the iconic lake, and multi-use sports zones—are designed to nurture both academic achievement and holistic student well-being.

To ensure accessibility and social mobility, DoBeDo also provides 100% and 30% residential scholarships annually to selected Bangkok University students, supporting diverse backgrounds in a vibrant community. Community engagement is prioritized, with over 40% of the site dedicated to shared spaces and green parks.

A powerful, cut-through narrative

Through in-depth workshops and cross-team sprints, we partnered with Zipcode to define its brand values—embodied in the slogan “Real > Estate,” which also serves as a rallying cry for people-first, purpose-driven placemaking. A vibrant visual identity and a series of impactful digital storytelling campaigns have set Zipcode apart from traditional developers. In 2024, Zipcode experienced a twofold increase in brand recognition among its target audience, with high levels of positive sentiment reported in user surveys.

Ongoing social, environmental, and business outcomes

• Sustainability by Design: Since 2022, all Zipcode projects incorporate recycled materials, solar energy, and dedicated green spaces. Flagship projects allocate 50% of their footprint to communal areas and parks, promoting urban biodiversity and helping reduce heat islands.

• Student Retention and Satisfaction: Initial resident surveys for DoBeDo indicate a projected 25% increase in student satisfaction compared to benchmarked university housing.

• Speed-to-Market and Innovation: Employing iterative design and prototyping cycles has enabled project launches to be completed up to 30% faster than the city average.

Zipcode exemplifies the shift in Thai real estate from transactional development to purpose-driven, community-focused design. Sage & Saga’s collaborative approach—based on clear metrics, rapid feedback loops, and stakeholder involvement—has helped Zipcode move from its founder’s vision to a leader in sector innovation. Together, we demonstrate that modern placemaking, with the right strategic partnership, can improve quality of life and raise standards for responsible development across Asia.

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